Sobre el curso
Curso corto para potenciar tus estrategias de retención y optimización dentro del Growth Marketing. En este taller intensivo, explorarás la importancia de fidelizar usuarios, identificarás los puntos clave para mejorar el recorrido del cliente y conseguirás aplicar conceptos de *buyer persona*, tendencias y palabras clave para segmentar. Es el camino esencial para transformar la experiencia del usuario en crecimiento escalable y asegurar la rentabilidad de tu negocio mediante el uso estratégico de herramientas de análisis y retención.
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6
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1
Optimización y retención
Valentina Martinez
01 de junio, 2026
Explora el learning path completo
Aprenderás a revolucionar tus estrategias de Growth Marketing dominando la fidelización de usuarios y la optimización del recorrido del cliente. Aplica conceptos de buyer persona y segmentación con herramientas de análisis para asegurar la rentabilidad de tu negocio y conseguir un crecimiento escalable. Conecta la retención y la optimización para llevar tu experiencia de usuario y resultados de negocio al siguiente nivel.
1/
6
Fundamentos de Retención en Growth Marketing
2/
6
Mapeo y Optimización del Recorrido del Usuario
3/
6
Definición de Buyer Persona y Análisis de Tendencias
4/
6
Organiza y Segmenta Usuarios con HubSpot CRM
5/
6
Diseña tu Plan Básico de Retención con Email Marketing
6/
6
Evaluación Integral de Growth y Retención
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