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Curso corto para perfeccionar tus habilidades en optimización para motores de búsqueda (SEO) y diseño de landing pages de alta conversión. En este taller intensivo, explorarás cómo diferenciar el SEO del SEM para una estrategia de Growth Marketing efectiva, aprenderás a identificar los componentes esenciales del SEO (on-page, off-page y técnico) y lograrás optimizar páginas de destino enfocadas en resultados. Es la ruta ideal para transformar el tráfico web en conversiones tangibles, combinando analítica, performance y las últimas actualizaciones de Google.
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SEO y Landing Pages
Valentina Martinez
01 de junio, 2026
Explora el learning path completo
Aprenderás a optimizar páginas de destino dominando las estrategias de SEO on-page, off-page y técnico, identificando las actualizaciones de Google y diseñando landing pages enfocadas en la conversión. Conecta la analítica y el performance para llevar el tráfico web a resultados tangibles.
1/
4
Estrategias Clave: SEO vs SEM en Growth Marketing
2/
4
Fundamentos esenciales de SEO y auditoría básica
3/
4
Impacto de Algoritmos y Landing Pages de Conversión
4/
4
Evaluación Integral de SEO y Conversiones
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Christian Patiño, CEO de Coderhouse
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