Sobre el curso
Curso corto para potenciar la calidad de tus productos digitales, incorporando pruebas de usabilidad y accesibilidad de alto impacto. En este taller intensivo, explorarás cómo diseñar estudios de usabilidad efectivos, definirás métricas objetivas para evaluar hipótesis con evidencia, y conseguirás aplicar buenas prácticas de accesibilidad (WCAG 2.2) y lineamientos de diseño de plataformas (Android/iOS). Es el camino ideal para asegurar experiencias de usuario funcionales, éticas y universalmente accesibles.
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6
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por empresas líderes
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1
Branding e Identidad de Marca
Valentina Martinez
01 de junio, 2026
Explora el learning path completo
Aprenderás a dominar los fundamentos del branding y la identidad de marca, explorando estrategias de posicionamiento, definiendo tu buyer persona y propuesta de valor, para construir una marca sólida y coherente a nivel estratégico. Conecta la visión conceptual con la aplicación práctica para llevar tu marca al siguiente nivel.
1/
6
Fundamentos Estratégicos del Branding
2/
6
Elementos Estratégicos del Branding
3/
6
Estrategias y Análisis de Posicionamiento de Marca
4/
6
Construcción Estratégica de Identidad y Valor
5/
6
Gestión Estratégica de la Reputación de Marca
6/
6
Evaluación Integral de Estrategias de Branding
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Christian Patiño, CEO de Coderhouse
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