For the first time, ChatGPT dropped below 50% of the AI assistant market: it fell to 46.4%, while Gemini (27.7%) and Claude (10.3%) gain ground, according to Sensor Tower's State of AI Report. It's the first report that confirms that no assistant dominates more than half of the global market. For users, it means more real options; for LATAM companies, a strategic decision about which tool to adopt.

The data was reported by TechCrunch based on the Sensor Tower report. It's not just a market-share curiosity: it marks the transition from a "single-player" market to a competitive one, where choosing a tool stops being automatic and comes to depend on the use case, the cost, and the integration.

What the numbers say

ChatGPT remains the leader, but it lost the absolute majority. Gemini grows leveraged on the integration with the Google ecosystem, and Claude consolidates itself as the preferred option for long-form writing, analysis, and work with documents. The rest of the market is distributed among emerging players.

Why the scenario changed

• Market maturation: users have already tried several tools and choose according to the task, not by default.

• Integration: Gemini wins where people already live in Google; assistants integrated into the workflow grow faster.

• Specialization: each model developed different strengths, and advanced users combine several.

• Cost and control: for companies, the price per use and data governance weigh as much as the quality.

What it means for users

Competition is good news: more pressure to improve, more reasonable prices, and freedom to choose. The practical recommendation for an advanced user is not to marry a single tool. Many already use one to write, another to reason about data, and another to program.

Now, using several tools multiplies a risk worth keeping in mind: where your data ends up. Before uploading sensitive information to any assistant, check out our guide on data privacy when using AI at work.

What it means for LATAM companies

For a company in the region, the end of the dominance of a single assistant changes the adoption strategy:

• Evaluate by use case: there's no "best AI", there's the best one for each task (customer service, analysis, content, code).

• Avoid lock-in: designing processes that don't depend on a single provider reduces the risk.

• Train the team: the competitive advantage is in knowing how to use the tools well, not in which one is chosen.

You can read the original coverage in TechCrunch and the market data from Sensor Tower to go deeper into the report.

Recommended Coderhouse courses

• Introduction to Artificial Intelligence Course: to understand what each assistant does best and choose with judgment.

• AI Automation Course: ideal for connecting several AI tools in real workflows.

• AI Agents Course: for those who want to build advanced solutions that orchestrate different models.

In a market that no longer has a single winner, the most valuable skill is knowing how to combine tools according to the objective. Training in that is the best investment you can make today.

Frequently asked questions

Is ChatGPT still the most used AI assistant?

Yes, it still leads with 46.4% of the market, but for the first time it dropped below 50%. Gemini (27.7%) and Claude (10.3%) are gaining ground on it, according to Sensor Tower's State of AI Report.

Which is the best AI assistant?

There isn't one that's best for everything. ChatGPT is very versatile, Gemini integrates into the Google ecosystem, and Claude stands out in long-form writing and analysis. What's recommended is to choose according to the task and, if you can, combine several.

What does this mean for LATAM companies?

That it's a good idea to evaluate tools by use case, avoid depending on a single provider, and train the team. The competitive advantage is in using AI well, not in which one is chosen.

Is it safe to use several AI assistants at once?

Yes, as long as you take care of data privacy. Using several tools multiplies the points where you share information, so it's a good idea to review the policies of each one before uploading sensitive data.