Artificial intelligence transformed the way advertising videos are produced. Today you can create complete pieces in minutes, personalize messages according to the audience and analyze performance with a precision that was impossible a few years ago. In this practical guide you'll learn step by step how to create an advertising video with AI without needing to be a professional editor.

Why create advertising videos with AI?

• It lets you personalize messages according to the user's interests or behavior.

• It speeds up production (complete videos in minutes).

• It reduces filming and editing costs.

• It improves segmentation and campaign performance.

• It offers detailed metrics to optimize future pieces.

Requirements and preparation

• An AI tool to generate or edit videos (Runway, Kaiber, Pika, etc.).

• A clear objective: sales, awareness, retargeting, launch, etc.

• Optional base material: images, short clips, titles or a script.

• Basic knowledge of digital marketing.

Step-by-step guide

Step 1: Define the objective of your campaign

Decide what you want to achieve: more sales, more clicks, more sign-ups or simply reach. This determines the format, duration and message.

Step 2: Choose the AI tool

Depending on your need you can use:

• Runway: ideal for generating videos from text.

• Pika: more dynamic, social-media-style animations.

• Canva + AI: for simple and fast videos.

• HeyGen: videos with avatars and AI narrators.

Step 3: Prepare your base content

It can include:

• Images of the product or brand.

• Original short clips.

• Key texts: offer, benefits, testimonials.

• A brief script (or ask the AI to create it).

Step 4: Personalize and optimize with AI

AI can help you:

• Generate scripts in different tones.

• Create versions of the video for different audiences.

• Adjust duration (6s, 15s, 30s) according to the platform.

• Create voice-overs or automatic subtitles.

Step 5: Analyze results and improve

After publishing it, review metrics like:

• Retention (how long the video is watched).

• Click-through rate.

• Conversions.

• Comments and engagement.

With that info you can adjust speed, script, duration or the CTA.

Practical examples

Case 1: Product launch

• They use AI to generate a video with photos of the new product.

• They automate the narration and text animation.

• They create variants for different audiences.

Case 2: Retargeting

• They identify users who abandoned their cart.

• The AI generates a personalized video with a discount.

• They publish versions according to browsing history.

Case 3: Ads for social media

• The AI creates short videos for TikTok and Instagram.

• It generates effects and transitions automatically.

• A/B testing with different CTAs.

Case 4: Branding with avatars

• Corporate avatars that explain benefits are created.

• They let you adapt language, style and setting in seconds.

Best practices and common mistakes

• Best practice: keep videos short (6–15 seconds for social media).

• Best practice: use a direct and clear CTA.

• Common mistake: overloading the video with text.

• Common mistake: creating a single video instead of multiple variants.

• Best practice: try 3–5 visual styles generated with AI.

Advanced cases

• Dynamic segmentation: the video changes according to the user's data.

• Automatically generated videos: the AI creates new versions based on performance.

• Integration with AR or VR: interactive experiences powered by AI.

Conclusion

Creating advertising videos with AI is one of the most efficient ways to scale visual content, personalize messages and improve campaign results. It doesn't require advanced experience: with the right tools you can produce professional pieces in minutes.

If you want to learn more about AI applied to marketing, audiovisual creation and automation, these Coderhouse courses can help you:

• Content Creation with AI Course

• AI Automation Course

• AI Products Course

If you'd like to keep exploring this topic, you can also read automation with Make and ChatGPT to create smart no-code workflows.

Recommended Coderhouse courses

If you want to understand and apply artificial intelligence in your work, Coderhouse has programs for all levels:

• Introduction to Artificial Intelligence Course: to understand how AI models work and start applying them from scratch.

• AI Automation Course: to automate workflows with tools like n8n and Make, without needing to code.

• AI Engineering Course: for developers who want to integrate language models into real applications.

Frequently asked questions

Do I need to know how to edit?
No. The AI does most of the work.

What duration works best?
For social media: 6–15 seconds. For YouTube: 15–30 seconds.

How personalized can it be?
Totally: language, tone, visual style, avatar, CTA and platform.

Is it useful for any industry?
Yes: e-commerce, education, services, startups and more.

Recommended sources

• HubSpot – Video Advertising Guide

• WordStream – Video Marketing

• Entrepreneur – How AI is Changing Video Advertising

• Wired – AI in advertising

• SproutSocial – Video Marketing Insights