
Dan Patiño
AI Strategy & Innovation at Coderhouse
Business
Every company has a few roles that would hurt to lose overnight: the operations manager who knows every supplier, the engineering lead who holds the architecture in their head, the sales director whose relationships carry the quarter. Succession planning is how HR makes sure those departures, whether planned or sudden, do not turn into a crisis.
The problem is that many succession plans are a spreadsheet of names reviewed once a year by senior leadership. Nobody tells the "successors" they are on the list, nobody builds their skills, and when the moment comes, the company hires externally anyway. This guide is for HR and People teams who want a succession planning process that actually builds a leadership pipeline: how to pick critical roles, assess readiness, close skill gaps with training, and keep the plan alive.
What succession planning is (and what it is not)
Succession planning is the ongoing process of identifying the roles your business depends on most and developing internal people who could step into them. It has two outcomes: continuity when a key person leaves, and a steady flow of employees who are ready for bigger responsibilities.
It overlaps with a few related practices, but it is not the same thing:
Replacement planning: naming a backup for each executive. Succession planning goes further by developing those people.
Leadership development: building management skills broadly. Succession planning focuses that effort on specific critical roles.
Talent pipeline: the pool of people moving toward future roles. Succession planning is one of the main ways HR fills and manages it.
Internal mobility: moving people across teams and roles. Succession planning is the deliberate, role-by-role version of it.
Why succession plans fail
Before building a new process, it helps to know the usual reasons the old one did not work:
It only covers the C-suite. The roles that actually stop the business are often mid-level: a plant supervisor, a data lead, a key account manager.
Readiness is a guess. Successors are chosen on likability or tenure, not on evidence of the skills the role needs.
There is no development. Names go on a chart, but nobody gets training, stretch assignments, or coaching.
It is secret. High-potential employees do not know the company sees a future for them, so they leave for a promotion elsewhere.
It ignores changing skills. The next person in a role will need capabilities the current holder never needed, such as working with AI tools and data.
The succession planning process, step by step
Step 1: Identify critical roles
Start with impact, not hierarchy. A role is critical when losing the person would seriously disrupt revenue, operations, customers, or compliance, and when finding a replacement outside would be slow or expensive. Ask each department head two questions: "Which roles would stop your team if they were empty for three months?" and "Which roles require knowledge that only one person has?"
Most mid-size companies end up with a short list. Keep it short. A focused plan for ten roles beats a vague plan for a hundred.
Step 2: Define what success in each role requires
For every critical role, write down the competencies that matter today and the ones that will matter in two to three years. Include:
Technical skills (for example, financial modeling, system architecture, supply chain planning)
Leadership skills (decision-making, coaching, stakeholder management)
Digital and AI skills (using data to decide, applying AI tools responsibly, leading teams through new workflows)
Critical relationships and tacit knowledge that need to be transferred
This future-facing view is where many plans fall short. The next sales director may need to run a team that uses AI for account research. The next operations lead may need to read dashboards rather than walk the floor.
Step 3: Identify potential successors
Look for candidates across teams, not only direct reports. Use multiple inputs: manager assessments, performance history, input from peers, and the employee's own career interests. A candidate who does not want the role is not a successor, no matter how qualified.
Step 4: Assess readiness honestly
A simple readiness scale keeps conversations concrete:
Readiness level | What it means | Typical development focus |
|---|---|---|
Ready now | Could step in within weeks with minimal support | Knowledge transfer, exposure to senior stakeholders |
Ready in 1–2 years | Has the foundation but clear gaps | Targeted training, stretch assignments, mentoring |
Ready in 3+ years | High potential, early in their path | Broad skill building, rotations, leadership basics |
Aim for at least one "ready now" or "ready in 1–2 years" candidate for each critical role. If a role has none, that is your top development priority, or a signal to plan an external hire early.
Step 5: Build a development plan for each successor
This is where succession planning becomes a training program. For each successor, turn the readiness gaps into a short plan with three types of actions, often described as the 70-20-10 mix:
Experience: stretch projects, acting in the role during vacations, leading a cross-functional initiative.
Relationships: mentoring by the current role holder, shadowing key meetings, coaching.
Formal learning: structured training on the specific skills the role needs, such as leadership, data literacy, or AI for decision-making.
If your company already uses development plans, connect them. Our guide on individual development plans employees actually use covers how to write them so they get opened again after the first meeting.
Step 6: Transfer knowledge before you need it
Tacit knowledge is the hardest thing to replace. Ask current role holders to document key processes, decisions, and contacts. Pair them with successors on real work, not just handover documents. For technical roles, record walkthroughs of systems and the reasons behind past decisions.
Step 7: Review and update regularly
Review the plan at least twice a year. People change roles, priorities shift, and new skills become critical. Treat the plan as a living talent conversation between HR and leadership, not an annual form.
What to include in a succession planning template
You do not need complex software to start. A simple template per critical role should include:
Role name, current holder, and why it is critical
Risk of departure (low, medium, high) and expected timing if known
Key competencies needed now and in the future
Successor candidates with readiness level
Development actions per successor, with owners and dates
Knowledge transfer items and their status
Date of last review and next review
Where training fits into the leadership pipeline
Succession planning tells you who needs to grow and in which direction. Training is how they actually get there. Patterns that work well:
Cohort programs for successors. Group future leaders from different departments into one program. They build skills and a peer network at the same time.
First-time manager training. Many successors are stepping into people leadership for the first time. See our guide to a leadership development program for first-time managers.
Digital and AI skills for future leaders. The leaders you are developing will manage teams that work with AI and data every day. Make that part of their preparation, not an afterthought.
Applied projects. Programs that end with a real business project give successors visible results and give leadership evidence of readiness.
Example: a succession plan for a mid-size company
Consider a regional distribution company with three locations. HR and the leadership team identify eight critical roles, including the head of logistics, the finance controller, and the e-commerce lead. For the head of logistics, they find two internal candidates: a warehouse supervisor rated "ready in 1–2 years" and a planning analyst rated "ready in 3+ years."
The supervisor gets a stretch assignment running a new route-planning project, monthly mentoring with the current head, and training in data analysis and dashboarding so she can manage by metrics. The analyst joins a leadership basics program. Twelve months later, the supervisor covers the role during a long leave, and the company has evidence, not just hope, that she can step up.
How to measure whether succession planning works
Track a few indicators that leadership will recognize:
Share of critical roles with at least one ready successor
Share of leadership openings filled internally
Retention of employees identified as successors
Time to productivity for internal promotions compared with external hires
Completion of development actions in successor plans
Frequently asked questions
Should employees know they are successors?
In most cases, yes, with care. Telling someone the company sees a future for them is a strong retention tool. Frame it as development, not a promise of a specific promotion on a specific date.
Is succession planning only for large companies?
No. Smaller companies are often more exposed because one person may hold an entire function. A light process with a handful of critical roles is enough to start.
How is succession planning different from a talent pipeline?
A talent pipeline is the broader flow of people developing toward future roles. Succession planning is the targeted, role-by-role part of it, focused on continuity for the positions the business depends on most.
Build the skills your future leaders need
A succession plan is only as strong as the development behind it. Coderhouse designs custom training programs for companies in leadership, AI, data, and digital skills, built around the roles you need to fill from within. Talk to Coderhouse Companies about a program that prepares your successors before you need them.
I'm Dan Patiño, head of AI Strategy & Innovation at Coderhouse. My day-to-day work involves merging the tactical management of e-commerce (CRO, Email Marketing and SEO) with the development of disruptive solutions. I specialize in building internal AI-powered apps to automate tasks and boost innovation within the team. I firmly believe that technology is strategy's best ally. To dive deeper into my professional journey, I'll be waiting for you on my LinkedIn profile.