
Dan Patiño
AI Strategy & Innovation at Coderhouse
Artificial Intelligence
Apple Intelligence at WWDC: Siri Reinvents Itself with AI and This Is How the iPhone Changes for Millions of Users in Argentina
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Apple has just presented at its annual conference for developers, WWDC, the biggest redesign of Siri in years. The assistant reinvents itself under the name "Siri AI" and adds capabilities that finally bring it closer to modern conversational assistants. For the millions of iPhone users in Argentina, this changes the way of interacting with the phone. Here we tell you what was announced, what functions arrive, and when you can expect to see them.
The news was confirmed this very week during Apple's event. According to the coverage from TechCrunch, it's the biggest reengineering of the assistant since its launch, and as detailed by MacRumors, it arrives rebranded and with an approach focused on real conversations, integration with the entire system, and a new interface.
What Siri AI is and what changes
The old Siri answered isolated commands and little more. Siri AI takes a qualitative leap with three big improvements:
Multi-turn conversations: now you can maintain a continuous dialogue, with context tracking, instead of asking for one thing at a time.
Real-time world knowledge: the assistant can respond with updated information, not just with preprogrammed data.
Access to your data across apps: Siri AI understands your personal information across different applications to give you more useful answers.
A detail that generated conversation: Apple decided to rely on Google's Gemini model to power the new Siri. It's a sign of how big tech companies combine forces in the AI race. If you want to understand that model better, on this blog we analyze the latest news about Google's Gemini.
The most notable features
Siri in the Dynamic Island
The assistant is integrated directly into the iPhone's Dynamic Island. You activate it by swiping down from there, pressing the side button, or with the classic "Hey Siri".
More natural and customizable voice
A new voice engine makes Siri sound much more expressive. During the initial setup you'll be able to adjust the pace and expressiveness of the voice to suit your taste.
Dedicated app with history
A Siri app of its own arrives where you can review previous conversations and start new ones. The history syncs via iCloud, so you move from one device to another without losing the thread. The function also arrives on the Apple Watch.
Editing with AI
Apple Intelligence adds AI-assisted photo and document editing functions, integrated into the apps you already use daily.
What arrives in Argentina and when
Here comes the part that matters most to the local user. Historically, Apple Intelligence functions arrived first in English and in the United States, with gradual expansion to more languages and countries. What's to be expected is that full support in Latin American Spanish and availability in Argentina will arrive in waves subsequent to the initial launch.
In the meantime, it's worth keeping two things in mind: many functions require the most recent iPhone models to run the AI on the device, and activation is usually progressive. The recommendation is to keep the system updated and check the language and region settings when the functions start to appear.
Recommended Coderhouse courses
That your phone uses AI is one thing; understanding how it works and taking advantage of it for your work is a very different one. If this wave of intelligent assistants sparks your curiosity, these courses help you go from user to professional:
Introduction to Artificial Intelligence Course: ideal for understanding from scratch how assistants like Siri AI, Gemini, and ChatGPT work.
AI and Prompt Generation Course: perfect for getting the most out of any conversational assistant.
AI Automation Course: for those who want to go further and automate real tasks with AI in their day-to-day.
Join today and turn your curiosity about AI into a concrete professional skill.
Frequently asked questions
What is Siri AI?
It's the renewed version of Apple's assistant, presented at WWDC. It adds multi-turn conversations, real-time world knowledge, access to your data across apps, a more natural and customizable voice, and a dedicated app with synced history. It's the biggest change to Siri since its creation.
Does Siri AI work in Spanish and is it available in Argentina?
At first, Apple Intelligence functions are usually launched first in English and in the United States, with gradual expansion to more languages and regions. What's to be expected is that full support in Latin American Spanish and availability in Argentina will arrive in later stages. Keep the system updated to receive them as soon as they're available.
Do I need a new iPhone to use Siri AI?
Several Apple Intelligence functions require the most recent iPhone models, because they process part of the AI directly on the device. Some basic capabilities may reach somewhat older devices, but for the full experience a current model is advisable.
Why does Apple use Google's Gemini model?
Apple decided to rely on Google's Gemini model to power Siri AI. It's a demonstration of how, in the artificial intelligence race, even competitors combine technologies to offer better products. For the user, what matters is that the assistant responds better.
Does Siri AI compete with ChatGPT or Gemini?
Yes, to a large extent. With continuous conversations and real-time knowledge, Siri AI comes closer to what assistants like ChatGPT or Gemini offer, with the advantage of being natively integrated into the iPhone and the rest of the Apple ecosystem.

Sobre el autor
I'm Dan Patiño, head of AI Strategy & Innovation at Coderhouse. My day-to-day work involves merging the tactical management of e-commerce (CRO, Email Marketing and SEO) with the development of disruptive solutions. I specialize in building internal AI-powered apps to automate tasks and boost innovation within the team. I firmly believe that technology is strategy's best ally. To dive deeper into my professional journey, I'll be waiting for you on my LinkedIn profile.