![](data:image/svg+xml,<svg display="block" id="823448029" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="24.000099999999634px" id="GGmtWkd9C" width="24px"><path d="M 0 24 L 0 0 L 24 0 L 24 24 Z" fill="transparent" height="24px" id="lK27X9Hak" width="24px"/><path d="M 12 24 C 18.627 24 24 18.627 24 12 C 24 5.373 18.627 0 12 0 C 5.373 0 0 5.373 0 12 C 0 18.627 5.373 24 12 24 Z" fill="rgb(240, 240, 240)" height="23.99997793px" id="IfaGBntT6" transform="translate(0 0)" width="24px"/><path d="M 7.826 11.254 C 7.826 6.094 4.57 1.695 0 0 L 0 22.507 C 4.57 20.812 7.826 16.413 7.826 11.254 Z" fill="rgb(216, 0, 39)" height="22.50723px" id="Sf9UF5xuX" transform="translate(16.174 0.747)" width="7.8261px"/><path d="M 0 11.254 C 0 16.413 3.256 20.812 7.826 22.507 L 7.826 0 C 3.256 1.695 0 6.094 0 11.254 Z" fill="rgb(216, 0, 39)" height="22.50723px" id="LYr7Jyr28" transform="translate(0 0.747)" width="7.82611px"/></g><path d="M 0 11.5 C 0 5.149 5.149 0 11.5 0 C 17.851 0 23 5.149 23 11.5 C 23 17.851 17.851 23 11.5 23 C 5.149 23 0 17.851 0 11.5 Z" fill="transparent" height="23px" id="pTQx9YQwP" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1" stroke="rgb(250, 250, 250)" transform="translate(0.5 0.5)" width="23px"/></svg>)
El arte de escribir el hook perfecto con AI
Descubrí cómo captar la atención desde el primer segundo con la ayuda de la inteligencia artificial.
Orador:
Sofía Altuna
Host | Social Media Strategist | Content Creator en Coderhouse
Qué es un hook y por qué es clave en redes sociales y marketing digital.
Cómo usar IA para generar ideas creativas y efectivas.
Fórmulas y estructuras que maximizan la retención.
Ejemplos prácticos para distintos formatos: reels, shorts, posts y ads.
Tips para medir la efectividad de tus hooks y optimizarlos.
![](data:image/svg+xml,<svg display="block" id="329064441" role="presentation" viewBox="0 0 336 42" xmlns="http://www.w3.org/2000/svg"><path d="M 19.855 0 C 30.245 0 38.207 7.461 39.519 17.181 L 27.893 17.181 C 26.795 13.733 23.708 11.404 19.855 11.404 C 14.96 11.404 11.33 15.076 11.33 20.028 C 11.33 24.979 14.96 28.651 19.855 28.651 C 23.73 28.651 26.828 26.297 27.91 22.817 L 39.525 22.817 C 38.232 32.516 30.261 40 19.855 40 C 8.415 40 0 31.043 0 20.028 C 0 8.957 8.415 0 19.855 0 Z M 60.648 0 C 72.033 0 80.503 8.957 80.503 20.028 C 80.503 31.043 72.033 40 60.648 40 C 49.208 40 40.794 31.043 40.794 20.028 C 40.794 8.957 49.208 0 60.648 0 Z M 60.648 28.651 C 65.488 28.651 69.118 24.979 69.118 20.028 C 69.118 15.076 65.488 11.405 60.648 11.405 C 55.754 11.405 52.124 15.076 52.124 20.028 C 52.124 24.979 55.754 28.651 60.648 28.651 Z M 97.886 0.723 C 109.326 0.723 117.411 8.957 117.411 20.028 C 117.411 30.876 109.161 39.277 97.721 39.277 L 81.772 39.277 L 81.772 0.723 Z M 97.721 28.261 C 102.782 28.261 106.081 24.979 106.081 20.028 C 106.081 15.076 102.782 11.794 97.721 11.794 L 93.047 11.794 L 93.047 28.261 Z M 144.017 11.905 L 129.718 11.905 L 129.718 15.577 L 144.017 15.577 L 144.017 24.534 L 129.718 24.534 L 129.718 27.983 L 144.017 27.983 L 144.017 39.277 L 118.443 39.277 L 118.443 0.723 L 144.017 0.723 Z M 168.076 23.977 L 175.663 39.277 L 161.638 39.277 L 158.598 25.035 L 156.798 25.035 L 156.798 39.277 L 145.524 39.277 L 145.524 0.723 L 161.143 0.723 C 168.293 0.723 174.123 5.786 174.123 13.185 C 174.123 17.858 171.156 22.086 168.076 23.977 Z M 159.989 17.024 C 161.748 17.024 162.848 16.022 162.848 14.298 C 162.848 12.629 161.748 11.516 159.989 11.516 L 156.798 11.516 L 156.798 17.024 Z M 197.667 0.723 L 208.942 0.723 L 208.942 39.277 L 197.667 39.277 L 197.667 24.701 L 188.207 24.701 L 188.207 39.277 L 176.932 39.277 L 176.932 0.723 L 188.207 0.723 L 188.207 14.576 L 197.667 14.576 Z M 237.822 38.49 C 235.466 39.463 232.853 40 230.065 40 C 227.264 40 224.644 39.463 222.285 38.49 Z M 243.933 34.472 C 243.343 35.046 242.716 35.583 242.055 36.079 L 218.052 36.079 C 217.391 35.583 216.765 35.046 216.176 34.472 Z M 247.096 30.454 C 246.767 31.008 246.412 31.544 246.031 32.061 L 214.082 32.061 C 213.703 31.544 213.349 31.008 213.021 30.454 Z M 224.216 26.436 C 224.951 27.119 225.815 27.664 226.778 28.043 L 211.808 28.043 C 211.587 27.519 211.387 26.983 211.21 26.436 Z M 248.915 26.436 C 248.737 26.983 248.536 27.519 248.314 28.043 L 233.321 28.043 C 234.277 27.664 235.135 27.119 235.867 26.436 Z M 221.84 22.418 C 221.988 22.983 222.187 23.52 222.433 24.025 L 210.59 24.025 C 210.488 23.497 210.407 22.961 210.345 22.418 Z M 249.784 22.418 C 249.722 22.961 249.64 23.497 249.538 24.025 L 237.643 24.025 C 237.889 23.52 238.088 22.983 238.235 22.418 Z M 230.065 0 C 241.443 0 249.909 8.946 249.919 20.008 L 238.534 20.008 C 238.525 15.066 234.898 11.404 230.065 11.404 C 225.177 11.404 221.551 15.066 221.541 20.008 L 210.21 20.008 C 210.221 8.946 218.632 0 230.065 0 Z M 267.193 0.362 L 278.633 0.362 L 278.633 26.064 C 278.633 33.574 273.628 39.638 264.883 39.638 C 256.193 39.638 251.189 33.574 251.189 26.064 L 251.189 0.362 L 262.628 0.362 L 262.628 25.229 C 262.628 26.676 263.288 27.955 264.883 27.955 C 266.533 27.955 267.193 26.676 267.193 25.229 Z M 299.849 16.94 C 303.149 18.609 306.394 21.836 306.394 26.843 C 306.394 34.353 301.004 39.973 292.919 39.973 C 284.889 39.973 279.665 34.131 279.665 26.843 L 279.665 25.563 L 289.785 25.563 L 289.785 26.286 C 289.785 28.234 290.774 29.847 292.699 29.847 C 294.239 29.847 295.229 28.901 295.229 27.51 C 295.229 26.453 294.679 25.73 293.744 25.229 L 286.429 21.502 C 283.074 19.833 280.105 15.939 280.105 11.321 C 280.105 4.979 285.164 0.028 293.029 0.028 C 301.004 0.028 305.734 5.146 305.734 11.099 L 305.734 12.601 L 296.329 12.601 L 296.329 12.156 C 296.329 10.654 295.229 9.152 293.359 9.152 C 291.819 9.152 290.994 10.042 290.994 11.21 C 290.994 12.489 291.874 12.935 292.644 13.268 Z M 318.7 11.905 L 333 11.905 L 333 0.723 L 307.426 0.723 L 307.426 39.277 L 333 39.277 L 333 27.983 L 318.7 27.983 L 318.7 24.534 L 333 24.534 L 333 15.577 L 318.7 15.577 Z" fill="rgb(23, 23, 23)" height="40.00000265962436px" id="sLX_26zbq" transform="translate(1.593 1.059)" width="332.99999286102025px"/></svg>)