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Sobre el curso
Curso corto para potenciar la metodología de Diseño Participativo en UX, asegurando que las soluciones digitales se centren profundamente en el usuario. En este taller intensivo, profundizarás en cómo planificar y facilitar sesiones de co-creación efectivas, emplearás técnicas como el card sorting para validar arquitecturas de información y aprenderás a transformar hallazgos cualitativos en decisiones de diseño concretas. Es la vía esencial para integrar la voz del usuario directamente en el proceso de desarrollo de productos.
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Estrategias en Marketing Digital
Valentina Martinez
01 de junio, 2026
Explora el learning path completo
Aprenderás a dominar la definición de objetivos (SMART y OKR), la identificación de métricas clave y la conexión con KPIs para evaluar el desempeño de tus campañas y estrategias de Marketing Digital con impacto estratégico.
1/
4
Fundamentos de Objetivos en Marketing Digital
2/
4
Definición Efectiva de Objetivos con SMART y OKR
3/
4
Métricas Clave para Canales Digitales
4/
4
Transformando Datos en KPIs para Decisiones
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