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CERTIFICADO POR:
Curso de Copywriting
En este curso dominarás el arte de escribir textos persuasivos. Este curso te enseñará a crear mensajes impactantes que conectan con tu audiencia, mejoran las conversiones y refuerzan la identidad de marca en cualquier medio digital.
ver más
DETALLES DEL CURSO:
Nivel:
Avanzado
Duración:
9 semanas
Módulos:
10
Clases en vivo:
1 clase semanal de 2 hs
Requisitos
HERRAMIENTAS:
Google docs
Notion
Copy.ai
ChatGPT
Gemini
DIRECTOR/A DE CARRERA:
Nat Anello
Head of Marketing de @ Coderhouse
AL FINALIZAR, PODRÁS:
Redactar textos persuasivos utilizando fórmulas de copywriting probadas para aumentar conversiones.
Definir la personalidad y el tono de voz de marca para garantizar una comunicación coherente.
Diseñar narrativas estratégicas para campañas de email marketing, anuncios y páginas de aterrizaje.
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Transforma tu carrera y conviértete en
Copywriter
PARA QUIÉN ES:
Redactores o comunicadores que busquen especializarse en escritura persuasiva para ventas.
Emprendedores que necesiten mejorar la conversión de sus textos en anuncios y sitios web.
Personas que busquen empleo como copywriter o generar ingresos con escritura persuasiva.
MODALIDAD:
CERTIFICACIÓN OFICIAL
Certificados oficiales
por empresas líderes
Certificado oficialmente por:
APRENDE CON IA
Explora el learning path completo
Aprenderás copywriting para redactar textos persuasivos y fidelizar clientes de marcas.
1/
10
Los aliados del Copywriting: investigación, creatividad y los procesos de trabajo.
2/
10
El buen uso de la escritura & Personalidad y tono de voz de una marca I
3/
10
Personalidad y tono de voz de una marca II & ¿Para quién escribo? El "Cliente ideal"
4/
10
Pensamiento divergente: herramientas para potenciar tu creatividad & Fórmulas de Copywriting I
5/
10
Fórmulas de Copywriting II & Storytelling: contar historias, esa es la cuestión.
6/
10
Copywriting para Redes Sociales: Youtube y Tik Tok. & Copywriting para Redes Sociales: Instagram y Twitter
7/
10
Copywriting para Redes Sociales: Facebook y LinkedIn & Copywriting para anuncios: ¿cómo construir textos para vender?
8/
10
Copywriting para Email Marketing & Copywriting para Web: landing, blog y productos
9/
10
Copywriting en mensajería y chatbots & ¡Copywriters al ataque!
10/
10
Proyecto final
Este curso se actualiza continuamente para mejorar y adaptarse a los cambios del entorno digital.
Próximas fechas
18 de Mayo
Lunes — 19:30 hs a 21:30 hs
🔥
23 de Junio
Martes — 18:00 hs a 20:00 hs
28 de Julio
Martes — 18:00 hs a 21:00 hs
12 de Agosto
Miércoles — 19:30 hs a 22:30 hs
16 de Septiembre
Miércoles — 20:30 hs a 22:30 hs
8 de Octubre
Jueves — 19:00 hs a 21:00 hs
SALIDA LABORAL
En Coderhouse, nuestro principal objetivo es ayudarte a conseguir empleo o avanzar en tu carrera profesional. Por eso, nos enorgullece ser la plataforma educativa con la mayor cantidad de graduados en empresas de prestigio.
+1820
+640
+270
+740
+130
+630
+1870
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7.669 C 62.096 5.618 64.12 4.417 66.434 4.782 C 68.801 5.144 70.001 6.846 69.813 9.764 Z M 67.67 8.293 C 67.371 6.943 66.65 6.395 65.47 6.461 C 64.39 6.522 63.801 7.119 63.712 8.293 Z M 78.658 22.937 L 72.618 22.937 C 72.654 24.772 74.091 25.618 75.677 24.963 C 76.495 24.624 77.392 24.476 78.383 24.199 C 77.935 26.212 75.87 27.221 73.651 26.767 C 71.087 26.245 69.945 24.255 70.455 21.202 C 70.829 18.967 72.789 17.662 75.297 17.983 C 77.626 18.289 78.962 20.19 78.658 22.937 Z M 72.603 21.49 L 76.563 21.49 C 76.329 20.289 75.722 19.719 74.576 19.706 C 73.429 19.693 72.794 20.251 72.603 21.49 Z M 107.627 13.646 C 104.895 13.629 103.295 11.964 103.313 9.133 C 103.33 6.302 104.969 4.668 107.704 4.681 C 110.438 4.694 112.003 6.34 111.995 9.207 C 111.988 12.074 110.415 13.664 107.627 13.646 Z M 109.824 9.515 C 109.806 9.075 109.764 8.636 109.697 8.2 C 109.442 7.153 108.876 6.452 107.699 6.432 C 106.521 6.411 105.797 7.056 105.66 8.119 C 105.523 9.031 105.61 9.962 105.915 10.833 C 106.457 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16.158 17.045 C 16.158 17.089 16.202 17.089 16.247 17.045 C 16.423 16.824 17.041 16.338 18.013 16.78 C 19.293 17.354 18.763 18.943 18.719 19.031 C 18.675 19.12 18.631 19.296 18.675 19.296 C 18.719 19.296 19.161 19.075 19.558 19.075 C 20.529 19.075 21.324 19.87 21.324 20.842 Z M 32.322 15.102 C 30.335 13.38 25.743 9.363 24.463 8.435 C 23.756 7.906 23.271 7.597 22.829 7.508 C 22.653 7.464 22.388 7.376 22.034 7.376 C 21.725 7.376 21.372 7.42 21.019 7.552 C 20.224 7.817 19.429 8.435 18.635 9.054 L 18.59 9.098 C 17.884 9.672 17.134 10.246 16.559 10.378 C 16.295 10.422 16.074 10.466 15.809 10.466 C 15.191 10.466 14.617 10.29 14.396 10.025 C 14.352 9.981 14.396 9.892 14.484 9.804 L 16.25 7.906 C 17.619 6.537 18.9 5.256 21.902 5.168 L 22.034 5.168 C 23.889 5.168 25.743 6.007 25.964 6.095 C 27.73 6.934 29.496 7.376 31.307 7.376 C 33.205 7.376 35.148 6.89 37.179 5.963 C 36.958 5.786 36.693 5.566 36.472 5.389 C 34.662 6.184 32.984 6.537 31.307 6.537 C 29.629 6.537 27.951 6.14 26.317 5.345 C 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30.247 17.663 30.247 17.663 C 30.247 17.663 27.995 15.632 27.2 14.926 C 27.068 14.793 26.935 14.705 26.803 14.705 C 26.715 14.705 26.671 14.749 26.626 14.793 C 26.494 14.97 26.626 15.191 26.803 15.323 L 29.408 17.928 C 29.408 17.928 29.717 18.237 29.761 18.635 C 29.761 19.076 29.585 19.429 29.143 19.694 C 28.834 19.915 28.525 20.003 28.216 20.003 C 27.819 20.003 27.554 19.827 27.465 19.783 L 27.068 19.429 C 26.406 18.767 25.699 18.061 25.169 17.663 C 25.037 17.575 24.904 17.442 24.772 17.442 C 24.728 17.442 24.64 17.442 24.595 17.531 C 24.551 17.575 24.507 17.707 24.64 17.928 C 24.684 18.016 24.772 18.061 24.772 18.061 L 26.671 20.18 C 26.671 20.18 27.068 20.666 26.715 21.063 L 26.626 21.151 L 26.45 21.328 C 26.141 21.593 25.699 21.637 25.523 21.637 L 25.258 21.637 C 25.081 21.593 24.948 21.549 24.86 21.46 C 24.772 21.328 23.801 20.401 23.006 19.738 C 22.918 19.65 22.785 19.562 22.653 19.562 C 22.608 19.562 22.52 19.606 22.476 19.65 C 22.343 19.827 22.564 20.092 22.653 20.18 L 24.286 21.946 C 24.286 21.946 24.286 21.99 24.242 22.078 C 24.198 22.167 23.977 22.343 23.403 22.432 L 23.182 22.432 C 22.564 22.432 21.946 22.123 21.593 21.946 C 21.725 21.637 21.814 21.284 21.814 20.93 C 21.814 19.606 20.754 18.546 19.429 18.546 L 19.341 18.546 C 19.385 17.928 19.297 16.78 18.105 16.294 C 17.752 16.162 17.442 16.074 17.089 16.074 C 16.824 16.074 16.604 16.118 16.339 16.206 C 16.074 15.721 15.676 15.367 15.147 15.191 C 14.838 15.102 14.573 15.058 14.264 15.058 C 13.778 15.058 13.336 15.191 12.939 15.5 C 12.747 15.264 12.505 15.074 12.23 14.944 C 11.954 14.814 11.654 14.747 11.349 14.749 C 10.82 14.749 10.29 14.97 9.937 15.323 C 9.451 14.926 7.464 13.69 2.121 12.453 C 1.857 12.409 1.283 12.232 0.929 12.1 C 0.885 12.365 0.841 12.674 0.797 12.983 C 0.797 12.983 1.768 13.204 1.989 13.248 C 7.42 14.44 9.23 15.721 9.539 15.941 C 9.451 16.206 9.407 16.471 9.407 16.736 C 9.407 17.884 10.334 18.767 11.438 18.767 C 11.57 18.767 11.703 18.767 11.835 18.723 C 12.012 19.562 12.542 20.18 13.38 20.489 C 13.645 20.577 13.866 20.621 14.087 20.621 C 14.219 20.621 14.396 20.621 14.573 20.577 C 14.705 20.975 15.058 21.46 15.853 21.769 C 16.118 21.902 16.383 21.946 16.648 21.946 C 16.869 21.946 17.089 21.902 17.266 21.814 C 17.619 22.697 18.502 23.315 19.474 23.315 C 20.136 23.315 20.754 23.05 21.195 22.564 C 21.593 22.785 22.388 23.182 23.227 23.182 L 23.536 23.182 C 24.375 23.094 24.728 22.741 24.904 22.52 C 24.948 22.476 24.948 22.432 24.993 22.387 C 25.169 22.432 25.39 22.476 25.655 22.476 C 26.096 22.476 26.538 22.343 26.98 21.99 C 27.421 21.681 27.73 21.24 27.73 20.842 C 27.863 20.886 28.039 20.886 28.172 20.886 C 28.613 20.886 29.099 20.754 29.54 20.445 C 30.379 19.915 30.512 19.164 30.512 18.723 C 30.644 18.767 30.821 18.767 30.953 18.767 C 31.395 18.767 31.836 18.635 32.234 18.37 C 32.764 18.016 33.073 17.531 33.117 16.957 C 33.161 16.559 33.029 16.162 32.852 15.809 C 34.265 15.191 37.444 14.043 41.241 13.16 C 41.241 12.851 41.197 12.586 41.108 12.277 C 36.561 13.248 33.161 14.705 32.322 15.102 Z" fill="rgb(162, 153, 138)" height="29.052077929999996px" id="Fg0VyQnrb" transform="translate(1.5 7.5)" width="111.9950317428963px"/></svg>)
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