CERTIFICADO POR:
Curso de Copywriting
En este curso dominarás el arte de escribir textos persuasivos. Este curso te enseñará a crear mensajes impactantes que conectan con tu audiencia, mejoran las conversiones y refuerzan la identidad de marca en cualquier medio digital.
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DETALLES DEL CURSO:
Nivel:
Avanzado
Duración:
9 semanas
Módulos:
10
Requisitos
HERRAMIENTAS:
Google docs
Notion
Copy.ai
ChatGPT
Gemini
DIRECTOR/A DE CARRERA:
Nat Anello
Head of Marketing de @ Coderhouse
AL FINALIZAR, PODRÁS:
Redactar textos persuasivos utilizando fórmulas de copywriting probadas para aumentar conversiones.
Definir la personalidad y el tono de voz de marca para garantizar una comunicación coherente.
Diseñar narrativas estratégicas para campañas de email marketing, anuncios y páginas de aterrizaje.
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Transforma tu carrera y conviértete en
Copywriter
PARA QUIÉN ES:
Redactores o comunicadores que busquen especializarse en escritura persuasiva para ventas.
Emprendedores que necesiten mejorar la conversión de sus textos en anuncios y sitios web.
Perfiles de Marketing interesados en dominar la psicología de la escritura y el tono de voz.
MODALIDAD:
CERTIFICACIÓN OFICIAL
Certificados oficiales
por empresas líderes
Certificado oficialmente por:
APRENDE CON IA
Explora el learning path completo
Aprenderás copywriting para redactar textos persuasivos y fidelizar clientes de marcas.
1/
10
Los aliados del Copywriting: investigación, creatividad y los procesos de trabajo.
2/
10
El buen uso de la escritura & Personalidad y tono de voz de una marca I
3/
10
Personalidad y tono de voz de una marca II & ¿Para quién escribo? El "Cliente ideal"
4/
10
Pensamiento divergente: herramientas para potenciar tu creatividad & Fórmulas de Copywriting I
5/
10
Fórmulas de Copywriting II & Storytelling: contar historias, esa es la cuestión.
6/
10
Copywriting para Redes Sociales: Youtube y Tik Tok. & Copywriting para Redes Sociales: Instagram y Twitter
7/
10
Copywriting para Redes Sociales: Facebook y LinkedIn & Copywriting para anuncios: ¿cómo construir textos para vender?
8/
10
Copywriting para Email Marketing & Copywriting para Web: landing, blog y productos
10
Copywriting en mensajería y chatbots & ¡Copywriters al ataque!
10/
10
Proyecto final
Próximas fechas
20 de abril
Lunes — 8:30pm a 10:30pm
🔥
18 de mayo
Lunes — 8:30pm a 10:30pm
23 de junio
Martes — 7:00pm a 9:00pm
28 de julio
Martes — 7:00pm a 9:00pm
12 de agosto
Miércoles — 8:30pm a 10:30pm
16 de septiembre
Miércoles — 8:30pm a 10:30pm
Únete a los miles de graduados que trabajan en empresas líderes
+1820
+640
+270
+740
+130
+630
+1870
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Preguntas Frecuentes
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¿Qué validez tienen los cursos y carreras de Coderhouse?
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