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Sobre el curso
Curso corto para dominar la creación de narrativas poderosas y la definición de usuarios en UX Writing, transformando la experiencia de tus productos digitales. En este taller intensivo, explorarás el rol central del storytelling para generar interacciones memorables, desarrollarás protopersonas basadas en datos reales y lograrás alinear el contenido con las necesidades del usuario. Es la ocasión perfecta para convertir recorridos funcionales en experiencias emotivas y persuasivas mediante técnicas de redacción estratégica.
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Storytelling y Protopersonas UX
Valentina Martinez
01 de junio, 2026
Explora el learning path completo
Aprenderás a dominar la creación de narrativas y la definición de protopersonas en UX Writing, aplicando estructuras narrativas clásicas y métodos de investigación para alinear el contenido con las necesidades reales del usuario. Transforma recorridos funcionales en experiencias emotivas y persuasivas.
1/
4
Fundamentos del Storytelling en UX Writing
2/
4
Aplicando la Estructura Narrativa Clásica en UX
3/
4
Investigación Estratégica para Storytelling UX
4/
4
Construcción y Narrativa de Protopersonas
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Christian Patiño, CEO de Coderhouse
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